Nordic digital marketing that reads like a local — because it is
Hey, I’m Kimmo Hakala. I’m a digital marketing specialist working in the languages I actually think in — Swedish and Finnish. I do two things properly: eCommerce localization for the Nordic market, and content strategy for the Swedish iGaming market. Both come down to the same thing — copy that’s genuinely native, and true.
I’m not a generalist agency that’ll take on anything. I’m one person who knows two markets deeply and writes for them like an insider — because I am one. I’ve been building and running my own Shopify stores since 2017, and writing and fact-checking Swedish iGaming content for seven years. So the advice comes from doing the work with my own money on the line, not from a template.
The through-line in everything I do: content that’s genuinely native, and genuinely accurate. In e-commerce, that’s the difference between a store that converts and one that reads like Google Translate. In iGaming, it’s the difference between content that ranks and content that gets you fined.
Services
🛒 eCommerce localization for the Nordics
Selling into Sweden, Finland, Norway, or Denmark? An English-only store leaves up to 40% of your market on the table before you’ve spent a krona on ads. I set up and localize Shopify stores — currency, payments (Swish, Klarna, MobilePay), native Swedish copy, email flows, upsells, and ads — built around how Nordic customers really buy.
🎰 Content strategy for Swedish iGaming
Seven years writing and fact-checking casino and betting content for the Swedish market: accurate, native, and built to hold up against the regulations. I turn keyword research and goals into ready-to-use content strategy and briefs, and I catch the compliance and accuracy errors that outsourced writers miss.
Fairness is the most important thing for me in iGaming. It is a sensitive industry and there is nothing i dislike more than incorrect statements regarding gambling – whether it is from iGaming affiliates or online casinos.
Kimmo Hakala
Founder, Cloudberry Content & Digital Marketing